Case study · Motorsports
Weddell Motorsports
A full-throttle home for a rising driver and the people backing the #8.
Live
Project overview
A content-rich platform bringing together driver storytelling, race schedules and results, partner visibility, merchandise, news, galleries, and a conversational racing assistant.
The work
Need, response, and result.
The essential project story, from the initial digital need to the present state of the work.
Problem
The racing program needed one digital home for the driver story, race information, partners, merchandise, news, galleries, and the people following the #8.
Approach
The experience was structured around distinct content paths while keeping them connected under one motorsports identity. Dynamic race content, ecommerce, partner visibility, editorial material, and a conversational racing assistant were brought into the same platform.
Outcome
The live site gives the program one content-rich destination where supporters, partners, and visitors can explore the season and the wider story around it.